From many ideas, research, and strategic thoughts we further develop one concept. Kind of an ice block.
Kicks on the rocks
An ice block which is broken into many fragments, and you can put it back together again.
One part fits in with the next, technically and aesthetically. Each sneaker would create a unique look, the design produces clear and blurry looks, nice plays of light and abstract visuals included. Exciting.
In our minds we already build theme racks like a single Yeezy in the living room, and how about 23 Jordans in the hallway? Awesome. But in reality this is where digital construction begins.