.... so we had some success with our pop-up. Now we wanted to find out how the product was received online. What if you cannot see or feel the product in real life, but have to make a purchase decision based on more or less good pictures? How do we package and ship safely? To find out, we decided to give away purchase options on Instagram.
We design packaging and shipping methods in advance and want to confirm our assumptions by sending them to the winners. The result: We also received sad smileys but that's standard with raffles and limited drops. The important news: Not from our winners. Those were like:
Our packaging withstood DHL's tortures across Europe and the sneaker boxes are perceived as more convincing than on the pictures. Based on the raffle experience we implement shipping methods at our fulfillment service and make our web shop ready for sales.
Thanks to all participants!