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Insta Raffle

Insta Raffle

.... so we had some success with our first pop-up. Now we needed to find out how the product is received when bought online and opted for a raffle on Instagram.

Our questions

What if you can't see the product live and can't feel the quality, but have to make the purchase decision by more or less good pictures? How do we package and ship safely?

We design packaging and shipping methods in advance and want to confirm our assumptions by sending them to the winners.

Rckz Branded Packaging

The results

We also received sad smileys but that's standard with raffles or limited drops. The important news: Not from our winners. Those were like:

Sneaker Box Customer Review Instagram Stories

Our packaging withstood DHL's tortures across Europe and the sneaker boxes are perceived as more convincing than on the pictures.

rckz sneaker box double pack shipping package

Based on the raffle experience, we redesign our online shop and implement our shipping at our fulfillment service. 

Thanks to all participants!