With online drops, we would no longer be able to control every product ourselves, so we arranged a meeting in beautiful Bavaria where the product is manufactured and set a first general quality standard. We then went spontaneously live with the webshop and in this first online drop we sold only double packs, for simplicity's sake.

10 days later our prepared items were gone, we collected first reviews and checked with some buyers. In our notepad we put down:

  • Shipping fees have to go down, talk to DHL
  • Shipping fees should be calculated dynamically in the checkout
  • 2% products were damaged, rethink packaging!
  • Bundle options would be appreciated

We implemented these improvements for our second drop, went online again with new items, gone sold out, then noted down:

  • Sold and shipped to 9 EU states
  • Sales per user: extraordinary compared to e-com benchmarks
  • Conversion rate: Yes, hm, okay (1,83%)
  • Return rate: < 1%
  • Raffle Winners/Pop-Up Visitors bought again

Not only did we get good reviews when everything was going well. But also for our service when something went wrong: parcels to Spain caused address problems, we sent again, at our own expense; few products were accidentally B-goods, we replaced them immediately. There are startups with a worse starting position. What do we do with our design project? What would Pharrell do?